Clear View Marketing, LLC

by Janet Latremouille with WTTC.com

So your clients want to “green up” their conference. And, they’ve left it to you, the planner, to show them the way.

The organizers of this month’s United Nations Climate Change Conference in Copenhagen (COP15) have taken some big steps (and a lot of little ones, too) to decrease the carbon footprint that comes with bringing together over 16,000 delegates from around the world.

COP15 organizers have been quite creative in their approach.

Delegates are being met at the airport with transit passes and bikes instead of the usual limousines and multi-passenger vans. And, when cars are necessary, organizers have opted for fuel-efficient hybrids.

The conference centre is being powered, in part, by wind turbines. The carpets are made from biodegradable materials, pens from recycled water bottles, and there will be no “official” conference gifts given to delegates. Water bottles have been eliminated and delegates required to get their water from water stations set up throughout the facility. Delegates who do not bring their own water containers can drink from biodegradable cornstarch cups that have been provided.
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Last week, Lindsay Coulter, the “Queen of Green” at The David Suzuki Foundation, talked with WTTC.com’s Janet Latremouille about what her role at the foundation and what actions planners could take to decrease the environmental footprint of their meetings and events.

After the interview, Lindsay was kind enough to provide us with a list of links and resources compiled by the foundation especially for the meetings, incentives, conventions and events industry. For more information, visit The David Suzuki Foundation Website or use the site’s search engine to find additional resources and comments helpful to the industry. You can also contact the foundation with your specific questions by emailing contact@davidsuzuki.org. There is also the option to sign your company up for the David Suzuki “At Work” Program. Follow the link to read some of the program’s success stories.

Resources Links:

How-to Guide To Doing Business in a New Climate (Book, PDF)

How to Host a Sustainable, Carbon Neutral Conference of Other Events

Other Ways To Make Your Event More Sustainable

Guide To Making Sense of Paper Labels (PDF)

Guide To Offset Vendors (PDF)